I’d like to personally…

I'd like to personally say...

I have just joined Slideshare and I received an automated welcome e-mail from “donotreply@slideshare.net”. The message said:

Your SlideShare account is verified. And I’d like to personally welcome you to the World’s largest community for sharing presentations.

It was “signed” by the CEO of Slideshare.

Why do people write in e-mails: “I’d like to personally” when e-mail is such an impersonal form of communication?

I find this particularly confusing when it’s a blanket e-mail or when it is clearly an automated response to something.

Are the words “personal” and “personally” simply losing their meaning?