More bitter orange

December 14th, 2008


I was in the supermarket today and as I passed the biscuit section I felt the urge to buy some Orange Pim’s.

To my delight, I saw them only feet away. I approached atremble but as my hand reached out for that box of spongey, chocolatey oranginess, I saw a notice that said “Second Pack Half Price”. Imagine my delight! Now I had no choice but to buy two boxes, for to buy only one would be a waste of my hard-earned money.

But anticipation soon turned to disappointment when I realised the offer only applied to Raspberry Pim’s and Chocolate Pim’s. Orange Pim’s were not discounted.

This is where their marketing plan fell to pieces. Moments before I was eager to buy Orange Pim’s, now I knew that if I did, each delicious, mouthwatering bite would be marred by the bitter twist of the blade of irony burying itself deep in my nethers. I walked away, empty-handed, cursing the day I had ever heard of Orange Pim’s.

Or maybe I’m just weird.


6 Responses to “More bitter orange”

  1. Rowan Manahanon 14 Dec 2008 at

    Eh hello? These ‘PIMS’ of which you write? Are they not simply a pallid imitation of the sublime, marvellous and triumphally perfect Jaffa Cake?

  2. Geri Atricon 14 Dec 2008 at

    Ah that’s a shame. Orange Pims are my favourite too. Am eating only orange tomato soup and drinking orangeade at the moment…
    No, I’m not ribbing you (!) Ouch. That’s a joke. Take a peek at ‘ageing ungracefully’ but be prepared for an ‘orrible sight. Namely me. I’ve uploaded a photo….

  3. Declan Chellaron 14 Dec 2008 at

    They are indeed, but you try getting your hands on a Jaffa Cake in Las Rozas de Madrid.
    Although, bizarrely, you can get Jacob’s Fig Rolls from Tallaght in Las Rozas.
    Who knew?

  4. Declan Chellaron 14 Dec 2008 at


    I’ve posted a get well comment on your blog.


  5. wychwoodon 16 Dec 2008 at

    I wonder – what if you told them you were colour blind?

    Or allergic to every flavour but Orange?

    Would that be ethical?

  6. Declan Chellaron 17 Dec 2008 at

    Ah, orange/raspberry colour blindness, that well-known Y-chromosome-linked genetic defect! :)

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