Attachments

August 22nd, 2008

Pocket

I’ve been confused lately because I have been receiving e-mails that display a paper clip icon as if there is an attachment but I can’t find the attachment.

Then I noticed that such e-mails all have one thing in common: they have their company logo and slogan embedded into the body of the e-mail, which shows up as an attachment.

It’s irritating. I often need to search for an e-mail from a particular person which I know has an attachment. However, Outlook doesn’t distinguish between e-mails with a genuine attachment and those with an image embedded.

I know companies have this thing about their brand and making sure their brand is represented consistently and making sure anyone who receives an e-mail from them gets to see the latest flavour of their branding.

Here’s the thing though…

Nobody cares.

N-O-B-O-D-Y

NO

BO

DY

N

O

B

O

D

Y

Nobody cares.

Of course, the branding people know this, but they don’t let on because they like their cushy job picking out colour schemes and fonts.

Get a real job, you layabouts!

Sabrina Dent has an excellent post here on e-mail signatures.

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