Stupid Dads

February 27th, 2007

What is it that advertisers have against dads?

I’ve just watched an advert for Butlins which features family of four. Look out for it. Notice how everything the father does results in his looking like a fool. This isn’t the only advert like this.

There is one for KFC where the dad buys his son a drum kit but forgets to buy the sticks.

Another one for Nintendo DS shows a family playing a game but the only one too thick to understand the game is the dad. 

There seems to be a trend towards making fathers look like idiots in the advertising industry. Has it always been this way? What is the reason for it?

It pisses me off and I’m not even a dad!

I’m going to update this post each time I see another ad that ridicules dads.

List of Shame

  • Butlins
  • KFC
  • Nintendo DS
  • Orville Redenbacher’s
  • Kellog’s

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